About Us

Helping Hands Thru Arts


Helping Hands Thru Arts is a partnership between Dr. Pam Fieldus - Cheers4Arts, LLC, and Pat Masotti-Abernathy - Masotti Media Services South, Inc. Dr. Fieldus, brings her organizational skills as Artist Contact for Daytona Beach’s Halifax Art Festival for four years, and Pat Masotti-Abernathy, brings her knowledge of local marketing as Publicity Director for the Halifax Art Festival for ten years. Helping Hands Thru Arts was formed to produce quality art festivals that benefit the host city, the exhibiting artists and fulfill local community needs. 

Masotti Media Services


Pat started here advertising career working in Atlanta, Georgia, at eminent agencies before starting her own advertising agency in 1988 handling such accounts as Kroger Supermarkets for the Southeast, the High Museum of Art and Atlanta’s rapid transit system (MARTA). Pat moved her agency to Florida to semi-retire and became Publicity Director for the Halifax Art Festival.  She has always enjoyed donating her skills to assist various non-profit organizations which inspired her to partner to form Helping Hands Thru Arts.

Cheers4Arts LLC

 Pam’s career in dentistry spans many successful years. After her 30 year career in the Veteran’s Administration as a General Practice dentist, 10 years as a chair of a peer review panel for the national implementation of a VA dental software interface, and Chief, Health Informatics Officer for Coastal Bend of Texas, Pam retired and moved to Florida! Over the past four years, Pam has worked tirelessly as the Artist Contact organizing over 250 artists and venders for the Halifax Art Festival. Pam also works with other non-profit organizations in the local area. After realizing the many struggles of local small non-profits to produce fundraising activities, she created Cheers4Arts, LLC., to partner to create Helping Hands Thru Arts.    7